• Celebrating 40 years

    Huthwaite International are delighted to be celebrating our 40th Anniversary. 40 years of sales effectiveness, negotiation best practice, innovation and behavioural research. We look forward to working together with our clients around the world to achieve continued business success.

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  • Solutions

    We provide training solutions in sales, negotiation, customer service and coaching to equip customer facing people, at all levels, with the skills to achieve sustained, profitable sales.

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  • New global research report

    Huthwaite International's latest report reveals findings of new research across 33 countries in six continents which puts some finite definition around the much-misused term ”value”.

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  • SPIN® model makes a material difference

    Granta uses world renowned SPIN Selling® model to sell consultatively and Huthwaite's Persuasive Case Analysis tool to enhance reinforcement and integration in the workplace.

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  • Negotiation insights

    Key findings on the behaviours of skilled negotiators and latest insights into the critical performance areas that make negotiation an organisational capability, rather than an individual competency.

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  • It worked then and it works now - Zurich return to Huthwaite

    Zurich Municipal return to Huthwaite International for SPIN® and Account Strategy - find out why...

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