Ian Newall

ian-newall.jpg Ian Newall - Product Services Manager


Ian ensures the quality and timely delivery of course materials to all our clients. He began his career in civil engineering, but has spent most of his working life in training and consulting. He previously worked as a Commissioner for the South African Commission for Conciliation, Mediation and Arbitration, and dealt with some particularly difficult employment, political, community and business disputes. He also ran his own consultancy in negotiation and dispute resolution for both the private and public sectors including Oil, Textiles, Manufacturing and Local Authorities.

Prior to joining Huthwaite International in 1999, Ian worked as a Senior Consultant for Huthwaite Africa then moved to the UK, where he continued to develop and deliver solutions to a diverse range of local and multinational clients. He has expertise in the full range of our solutions but his specialty and passion is for negotiation skills. The perspective that he gained from mediation combined with his experience as a negotiator have meant that Ian is able to give some unique insights into the subject. He has more than two decades of experience in training people to negotiate and has also taught courses in it at Cape Town and Rotterdam business schools.

Coming from South Africa, a country with a number of languages and great diversity, Ian has transferred his cultural experiences into working practice and has worked with some of Huthwaite’s largest, global accounts. He was account manager for a major international IT company, working on field sales and internal sales delivered in Western Europe, APAC, India, the US and Latin America. Another of his largest clients was a major manufacturing company with solutions delivered in the US, Europe, China and Latin America, covering SPIN, Negotiation, Key Account Management, and Account Strategy. He works with all levels within an organisation from front line sales teams to managing directors.

Ian’s training style is participative and engaging and he enjoys helping delegates to learn and develop their skills to improve bottom line results. Ian has a vast amount of lecturing experience and is also a fellow of the Institute of Sales and Marketing Management.