Sue Anderson – Business Development – South Africa
Sue has been involved in the field of selling for the past 16 years. Her experience bridges many industries, from corporate selling to retail selling. Recently, Sue has been involved in project managing an international client within Sub-Saharan Africa. She has been actively involved in assisting this client with the establishment of a ‘sales culture’ and the incorporation of SPIN Selling Skills into the sales executives’ daily work, as well as these skills forming part of the sales executives’ performance criteria. Sue is involved in the selling cycle within Huthwaite International and has been involved in the acquisition of organisations such as Glass SA (manufacturing) and Avis (car rental), to mention two.
As the regional sales-and-marketing training manager for a financial institution, Sue was responsible for coordinating and delivering sales and sales management training to junior sales executives as well to the executive-level management team. Sue has also done needs analysis, in-field assessments and coaching around sales opportunities.
Sue has a strong educational and training background, holding a Higher Diploma in Education from the University of the Witwatersrand, as well as a Master Certificate in Human Resource Development, with Distinction, from The University of Johannesburg (UJ).
Sue has been Huthwaite’s Senior Training Consultant in Africa since 1998. She has been certified to deliver programs in SPIN Selling Skills, Sales Strategy, Coaching, Negotiations, Presentation Skills and Proposal Writing. Sue is also a master trainer, certifying new training consultants in various Huthwaite programs.
Sue has conducted workshops in the following industries: communications, information technology, automotive, pharmaceuticals, food services, consulting, financial and banking, mining, engineering and events organising, manufacturing, and retail.
Sue has been asked by some of her clients to speak at their national sales conferences. She also gets involved in delivering sales messages in open conference forums. Sue is actively involved in the upliftment of people within Africa and does a lot of work in championing various causes.
Sue’s facilitation style is engaging and participative. She believes transformation occurs when behaviour changes and it is only through practising the skills in a safe learning environment that learners have a chance to explore and develop new skills.