Ask The Expert - Reverse Auctions: Cutting Costs or Destroying Value?

April 1st - 14:30 GMT (10:30 US EST, 15:30 UK, 16:30 CET, 19:30 India)  (To see what time it is in your local area http://www.timeanddate.com/worldclock/meeting.html)

"3rd party self-serve auction tools have degraded and destroyed the reverse auction market place ... they have damaged integrity and resulted in abuses of power."

That is the view of one senior Procurement executive - and many suppliers would agree. So is there something innately wrong with the concept, or is it just a matter of the way these tools are implemented and managed?

Andrew Moorhouse, Research Consultant at world-renowned Huthwaite International, has led studies into the world of e-auctions and generated some fascinating results, which we will discuss in this Ask The Expert call. Both buyers and sellers will gain insights on how best to use, manage and respond to e-auctions and achieve improved performance.

ANDY MOORHOUSE

Andy Moorhouse is a consultant at Huthwaite International, a global sales and negotiation consultancy (www.huthwaite.co.uk), whose research and consultancy interests lie in identifying the evolving role of procurement and determining a best practice approach for dealing with this change.

He is a key member of Huthwaite's research and development team, joining in 2006 after managing an academic partnership with the Bradford University School of Management.

Andy's responsibilities include developing Huthwaite's strategic account management programmes and enhancing their thought leadership position in sales and negotiation performance improvement.

Finally, Andy has presented Huthwaite's research at an international level, most recently at the Strategic Account Management Association (SAMA) global conference. He fosters strong links with academia and is engaged in several research partnerships with leading business schools.

He can be contacted on + 44 (0) 1709 521 213 or amoorhouse@huthwaite.co.uk