SAMA Pan-European Conference Bringing Strategic Account Management to the Next Level?
Today’s procurement professionals have well-defined processes for maximising their leverage in reverse auctions. But how can strategic account managers determine an effective strategy when invited or forced to participate?
At the SAMA Pan-European Conference, Tony Hughes, MD of Huthwaite International, will deliver a session on Effective Strategies for Combating Procurement Technologies and offer you the tools and tactics for transcending the price discussion. He will present a ‘how to’ guide, based upon key findings from an extensive global research programme, combined with a narrative involving real world examples.
You'll learn how to:
- Recognise the strategies and tactics used by procurement in reverse auctions
- Evaluate the influence of key auction variables on your bidding strategy
- Develop a 'best practice' strategy for preparation, planning and execution
- Increase the chance of achieving a more favourable outcome.
The SAMA Pan-European Conference, which will also cover other leading strategic account manager issues, is to take place on Feb 10th-12th 2008 at Hilton, Paris, France.
To receive the individual SAMA membership registration fee at over 8% discount of the full rate, mention 'Huthwaite' when registering at: www.strategicaccounts.com/pec.
We hope to see you there.
