Huthwaite International - Improving Sales Performance

Change Behaviour. Change Results.

duck image

About Huthwaite - Meet Our People

Lee Cumberbatch - Consultant

Lee has a strong financial services background from working as a trainee accountant and auditor for a chartered accountant then moving to new business sales in the banking sector. His enthusiasm for training grew from working as a development trainer, helping staff with their B2C selling and advising from new starter to management level. This gained him valuable experience with carrying out training needs analysis, designing training solutions, evaluation, and above all delivery, at varying hierarchical levels and in varying formats.


Lee is fully committed to delivering the full range of Huthwaite courses to a very high standard. Some of his key projects include managing needs analysis across a multinational hotel chain, covering over ten languages and managing the global roll-out of a sales academy across six continents. With all his first-hand experience of these global projects, Lee has excellent cultural knowledge and tailors his solutions to meet local needs, language capabilities and logistics. He has also been involved in the development and delivery of the Huthwaite Virtual Training Campus.


The channels to market Lee has worked in include B2B, B2C, procurement, distributors and the public sector. He has also worked in most industry sectors including manufacturing, healthcare, IT and professional services.


His adaptable and professional delivery style creates a climate that is conducive to learning and maintains an interactive and challenging environment. His attention to detail and drive to succeed ensure that delegates achieve the most out of the sessions as possible, with him always getting to know the client organisation as much as possible to fully meet their individual needs. His number one priority is to achieve the client’s overall objectives and provide accurate and actionable feedback, but to also help delegates enjoy the training experience.

Quick links

Industry Sectors

A word from our MD

A word from our MD

Creating and capturing real value in tough times.

more +
Virtual training campus

Virtual training campus

The world's best sales performance training is now available virtually anywhere

more +

Huthwaite Sales Toolbox

Account Strategy tools win the deals that matter

more +

Success stories

63% sales performance improvement.

more +
L and D professionals image

L & D professionals

Why L & D professionals choose Huthwaite

more +
Sales professionals image

Sales professionals

Why Sales professionals choose Huthwaite

more +
Service professionals image

Service professionals

Huthwaite - experts in service professionals training

more +