Pfizer use SPIN® for a winning combination

An expanding product range prompted Pfizer Norway to introduce SPIN® selling to its 75-strong sales team and SPIN® coaching to the sales managers. In the words of Jan Baklund, training manager: "With SPIN® selling our field force will be armed with the best sales performance system to sell the best products on the market. We expect this to be a winning combination."

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Pfizer pfuture Competence Pfinds success

Pfizer in Sweden worked with Huthwaite to develop a series of custom built training programmes to meet their specific selling needs. Matts Duell, Training Director of Pfizer Sweden discusses the needs behind the training project and the success achieved.

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