Creating and capturing real value in tough times.
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Library: Journal
Our unique philosophy of Living Sales™ challenges the perceived worth of the sales role and aims to create an industry-wide cultural shift that restores the value of selling, positioning sales as a company-wide philosophy, not a department.
The Journal reflects our philosophy and supports the leadership role of sales. In each issue you'll find articles comprising comment, opinion and strategic thinking from many well-known, respected business authors, including our own in-house experts.
To receive copies of future issues subscribe here.
Negotiation: Fail to prepare, prepare to fail
By Tony Hughes, CEO, Huthwaite International
SME spotlight
Insights from a selection of experts
Huthwaite and SAP: Improving commercial outcomes now and in the future
Client success story
A nation of over-spenders, it's time we changed our values and behaviour
By Professor Oliver James
The key ingredient of my success is my belief of investing in people
By James Cann, entrepreneur
From recession to recovery - the value of consultancy
By Alan Leaman, OBE, Chief Executive, Management Consultancies Association
If your customers aren't seeing sales people, who are they seeing? - Creating and capturing real value in tough times
By Tony Hughes, CEO, Huthwaite International
A catalyst for sales combustion at Ciba
Interview with Michael Bannwarth, Head of Marketing & Sales Education, Ciba
Camels, coffee, tequila and teak
Conor Woodman shares some of the insight he gained from his adventure, as featured in Channel 4's 'Around the World in 80 Trades'
Regaining consumer confidence in the banking sector
By Angela Knight, chief executive of the British Bankers' Association
Is there a need for a UK sales academy?
The Journal put this question to four prominent leaders from both business and academia
Dealing with a difficult procurement process
By Andy Moorhouse, Research Consultant, Huthwaite International
Fujitsu Services - Embedding Best Practice in Sales
Interview with Roger Gilbert, Group Director and Head of Sales & Account Management Community
How Olympic Dreams Turn into Reality
By Matt Jevon, Performance Synergist
The Politics of Sales
By Tony Hughes, CEO Huthwaite International
The Balance of Power - Private Equity and Negotiations
By Craig Hopwood & Simon Inchley
Return on Investment - How Can Sales Make the Most of their Marketing Support?
By Gill Kelley & Clare O'Shea
A Royal Reason to Celebrate
By Darren Gill, International Director, Huthwaite International
Putting Customer Service Firmly in the Boardroom
By Carol Hanwell, Marketing Manager, Huthwaite International
Download / View (2223KB)Lean selling By Professor Daniel T. Jones, Lean Enterprise Institute
The Happy Medium By Joanna Higgins, Writer & JournalistRecession and Reality By Tony Hughes, CEO Huthwaite International
Buying and Selling By Fiona Czerniawska, Director of Think Tank
Exploring the Power of Negotiation By Terry Waite, CBE
The Art of the Reverse Auction By Andrew Moorhouse, Research Consultant, Huthwaite International
Download / View (1.81MB)Does your Organisation Fizz with Fresh Ideas? By Matthew Gwyther, Editor of Management Today
Rising Sales + Good Customers = Higher Multiple By Peter Bartram, Writer & JournalistHow China is Racing Towards a Knowledge-Based Economy By Tony Hughes, CEO Huthwaite International
Managing Great Expectations By Paul Loxley, Consultant, Huthwaite International
Don't Mention the 'P' Word By Andrew Moorhouse, Research Consultant, Huthwaite International
Download / View (1.75MB)Quick links
Industry Sectors
- Financial services
- Information technology
- Manufacturing
- Professional services
- Healthcare
- Logistics
- Telecoms
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