David Freedman
Associate Business Director

David_Freedman_200x200.jpgAfter graduating from Oxford University, David worked in Paris for three years as the speech writer for the President of IBM Europe. He later founded marketing services consultancy The Business Works, then became Managing Director of Hill Murray Public Relations. He has provided consultancy and strategic advice at CEO level for high-profile companies including IBM, HP, BAE Systems, and Logica, as well as a variety of niche software companies. David joined Huthwaite in 2002 as Business Director for the information and communications technology industry, overseeing the acquisition of clients and growth of business in the sector from companies across the software, services, solutions and hardware segments. David has also been involved in major sales to some of our biggest professional and financial sector clients, and has written widely for publication about Huthwaite’s work in the financial services field. He has driven some of Huthwaite's largest sales which incorporate the entire range of products and services.

David served on the Huthwaite International board from 2009 to 2012 where he was responsible for winning and developing global enterprise business for all sectors in a period of renewed growth. His current role includes leading many major bids, linking sales and marketing operations, forging industry partnerships so ensuring the continued growth in Huthwaite's range of clients, the scope of projects and the variety of solutions, including newly launched offerings.

David is a Fellow of the Institute of Sales & Marketing Management, a council member of the Management Consultants’ Associationand a former Chairman of the Chartered Institute of Public Relations MarComs group. He has spoken for Huthwaite at conferences and exhibitions including World of Learning, IACCM Annual Conference, SAMA and a variety of academic forums. He has also been on the judging panels for the National Sales Awards and the National Business Awards.

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