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Sales Training Courses Sales training courses

Sales training courses from Huthwaite International


With over 40 years’ experience in delivering sales training courses, Huthwaite International is a world-leading training organisation, trusted by companies including Zurich, Ernst & Young, Pfizer and Ericsson. We continue to deliver world-class sales training programs in the UK and internationally.

Each of our sales training courses has been developed using robust success models that allow you to replicate the behaviours of the highest performing sales individuals. So, whatever business outcomes you're looking to achieve, we have the right programme to help reach your goal.

Find out more about the sales courses we provide below. You can book online, or contact us to find out more.

We also offer bespoke training solutions for businesses looking to invest in a tailored training program; read more here or contact us to discuss your specific requirements.

Sales Courses

  • Sales Training London

    Sales training London

    Huthwaite International is a leading provider of sales training courses in London. Find out more information.

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  • Sales Training Leeds

    Sales training Leeds

    Secure sales training in Leeds with Huthwaite International today. Find out more information.

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  • SPIN® training courses

    SPIN® sales training is the definitive programme for consultative selling in a business-to-business environment. Proved to be the most effective way to improve your sales success and deliver bottom-line results.

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  • PITCH Selling Skills

    PITCH Selling Skills is the definitive course for winning new client business, on the telephone or face-to-face when interaction time is limited. After implementation, it has been shown to deliver a 150% month on month increase in new client acquisition, and a 20% increase in the sale of additional products.

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  • Account Strategy for Major Sales

    ASMS will help you maximise major sales opportunities by focusing on the journey the customer makes in arriving at a major decision.

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  • SPIN® Marketing

    Using the principles of SPIN® Selling Skills will help you to produce marketing collateral that is not only more persuasive but is also consistent with the sales activities of a SPIN®-trained salesforce.

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How it works


Each of our sales training courses is crafted to equip delegates with the skills they need to achieve better results for their businesses.

Potential delegates can select the appropriate course and location, either by clicking on the options above or visiting our full course list here. Courses are delivered in the UK, predominantly in London and Leeds, and at international locations.

Each course is limited in numbers to ensure a rich experience for all delegates, and is delivered by one of our team of expert trainers. All delegates can expect to better understand what makes a good salesperson, with clear, tangible tips to implement within their own roles. Our intention is to help you create sustainable change in your business which positively impacts your bottom line.

Book your course online now, or contact us for more information.

Large group bookings


Making a booking for a large group from your business? You may benefit from one of our bespoke, in-house courses, whereby we tailor the course to your specific business and deliver it at a venue of your choice.

Find out more about our in-house courses here or contact us for more information.

About Huthwaite International


We're sales training experts who can improve the sales performance of your business. For 40 years we've been working with companies around the globe to deliver long-term, tangible results through our behavioural change methodologies.

However, training isn’t all we do. In fact, Huthwaite is one of the leading sales research organisations, investing every year in new research to develop our methodologies. We pioneered the SPIN® Selling methodology, the first of the modern approaches to sales. It is still the sales methodology of choice for many. Last year we implemented  SPIN® Selling with over 14,000 delegates to multinationals around the world and individuals alike.

Our ongoing research into sales, negotiation and communication is what helps us to stand proud as a leader in our field.