Sales resources - Huthwaite International

Welcome to our comprehensive library of sales resources and negotiation resources. Here you will find insightful case studies, blogs, videos, published articles, our latest press releases, and information on our upcoming events.

With almost 300 resources to choose from, you may find it useful to hone in on your areas of interest by using the search function on the left of this page to filter items by skill set, type, or sector. Our resources offer you a glimpse into our areas of expertise in sales and negotiation training services as well as providing a range of valuable materials for your business.

For over 40 years see how we have helped leading global brands such as Siemens, Zurich and UPS, and our credibility as a training provider through all of international events and conferences we have been invited to speak, and exhibit at.

If you would like to further discuss your training requirements around sales, negotiation or communication, contact us. 

Search Results. No of items: 21 refine your search
  • Net Evidence revenues doubled in 3 years

    Net Evidence revenues doubled in 3 years

    SPIN® methodology creates a focussed and purposeful questioning framework for the salespeople at Net evidence, and doubles revenue in just 3 years.

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  • SPIN<sup>®</sup> Selling model makes a material difference at Granta

    SPIN® Selling model makes a material difference at Granta

    Granta uses world-renowned SPIN® model for call execution to teach them how to sell consultatively and Huthwaite's Persuasive Case Analysis tool to enhance reinforcement and integration in the workplace.

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  • Computacenter


    The deal is done, the sales team have won the business, all that is left to do is roll out the project – straightforward you might think? The client and project team may well see things differently!

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  • Coolspirit - Beating the recession

    Coolspirit - Beating the recession

    Coolspirit developed an ambitious growth plan to treble in size within 5 years. Key elements of this plan were to invest in both a higher level of marketing and development skills in the sales and sales support team.

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  • Dell - SPIN<sup>®</sup> Model hits the mark for Dell

    Dell - SPIN® Model hits the mark for Dell

    When Dell Systems decided to complement their traditional sales arena, it was with a view to focusing on more complex, consultative sales. Huthwaite worked closely with Dell to develop a programme of tailored SPIN® Selling Skills events.

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