Sales resources - Huthwaite International

Welcome to our comprehensive library of sales resources and negotiation resources. Here you will find insightful case studies, blogs, videos, published articles, our latest press releases, and information on our upcoming events.

With almost 300 resources to choose from, you may find it useful to hone in on your areas of interest by using the search function on the left of this page to filter items by skill set, type, or sector. Our resources offer you a glimpse into our areas of expertise in sales and negotiation training services as well as providing a range of valuable materials for your business.

For over 40 years see how we have helped leading global brands such as Siemens, Zurich and UPS, and our credibility as a training provider through all of international events and conferences we have been invited to speak, and exhibit at.

If you would like to further discuss your training requirements around sales, negotiation or communication, contact us. 

Search Results. No of items: 5 refine your search
  • SPIN<sup>®</sup> - a positive impact on sales

    SPIN® - a positive impact on sales

    Read Huthwaite International’s 2015 report on how SPIN® has made a positive impact on sales for Urgo Medical. The true test of training effectiveness is the success it brings to the organisation paying for it. No other measure really matters.

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  • Baxter Healthcare align sales and marketing

    Baxter Healthcare align sales and marketing

    Baxter Healthcare involved Huthwaite in the development of promotional support materials. They were aligned with the SPIN® sales approach to produce materials, which focused on how the products could solve customer problems and meet their needs.

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  • Computacenter


    The deal is done, the sales team have won the business, all that is left to do is roll out the project – straightforward you might think? The client and project team may well see things differently!

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  • Hill - Rom develops its own internal SPIN<sup>®</sup> training capability

    Hill - Rom develops its own internal SPIN® training capability

    Hill-Rom continues to extend the use of Huthwaite's SPIN® Selling Skills programmes, taking the relationship further with UK Training Manager, Andy Jones, attending a Train-the-Trainer event to become a SPIN® accredited trainer.

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  • Vertex - Spreading the word

    Vertex - Spreading the word

    When you're in the business of managing your client's own customer relationships, effective communication is essential. Vertex recognised a need for a common approach to sales at every customer touch point and began their search for a world-class methodology.

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