Listening hailed as most important sales trait - YouGov survey Sales traits

Sales traits – National survey, Initial findings

A recent study by Huthwaite International reveals that decision-makers think listening skills are essential to being a successful sales person however do not see asking questions as a very important sales trait.

The research, conducted through the national YouGov survey of business decision-makers, showed that while 73 per cent of respondents consider good listening skills as important, only 22 per cent think being inquisitive is a key sales trait.

Covered in a number of publications read further initial findings from the survey in an article in which Tony Hughes, CEO at Huthwaite International, also shares his thoughts on the research.

Read further findings from the survey here.