The art of selling - a systematic sales approach Systematic sales approach

Article Published in New Business

Does your organisation have a systematic sales approach? The majority of businesses don't. That means the strategy, tactics and conversational behaviours used by their salespeople to engage with customers and prospects is inconsistent.

Tony Hughes, CEO of Huthwaite International, shares recent research conducted with YouGov which reveals a scattergun approach to sales across British organisations. Tony goes onto explore the importance and need of having a systematic sales approach in order to achieve sales success.

Some of the key findings reveal that:

  • 67% of large companies don't have a systematic sales approach
  • 71% of people in smaller companies don't have a single sales methodology.