Salespeople missing the mark with clients - YouGov survey Traits of a successful salesperson

Traits of a successful salesperson - National survey

Further findings


In a second set of findings a survey conducted through YouGov has found that 85 per cent of respondents believe a good buying experience involves a salesperson listening carefully in order to understand their requirements, however just 39 per cent experienced this during their last significant purchase.

The study also showed some 61 per cent believe it is an important trait of a successful salesperson to ask questions to discover what they need, but just a quarter (25 per cent) experienced this during their last major buy.

You can read about the initial findings here.