A consultative sales approach for GlaxoWellcome

In Sweden, Huthwaite International is working with the Respiratory Diseases and Infectious Diseases, Cancer and Dermatology divisions of GlaxoWellcome to develop their sales skills. The introduction of a new asthma product was the focus for reviewing current sales methods, and for the decision to ask Huthwaite International to work with the sales teams to encourage a more consultative sales approach.