Developing World-Class Value Propositions

Talking your customer’s language; how to write a brilliant value proposition


Facilitated by Steve Thurlow, Huthwaite International recently delivered a seminar giving insights into how to write a briliant value proposition.

The interactive workshop gave delegates the chance to explore:

• how value is assessed when making buying decisions
• why ‘adding value’ is rarely what it seems
• what genuine added value looks like and how to uncover it
• an eight point plan for developing unbeatable value propositions.

Below, Steve gives a short summary.