David Freedman - how to manage the tender process Sales training courses

David Freedman of Huthwaite International with tips on overcoming the procurement barrier to generate more sales

How easy it is to sell your product or service can depend on many factors, including what it is you are selling, who you are selling to, and your personal sales skills. But what happens when a major obstacle is placed between you and the person you are trying to sell to? You don’t remember that one being covered on your sales course. David Freedman, associate director at sales training organisation Huthwaite International, says increasing numbers of companies are coming up against procurement departments who are interposing themselves between what they are trying to sell and what the company is going to make use of.

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