ISMM Executive Forum

Creating and Capturing Value workshop

Huthwaite International will be presenting a highly interactive day, looking at “Creating and Capturing Value”. Based on our latest research report, conducted with the Institute of Sales & Marketing Management in to the true meaning of “Creating and Capturing Value”, the workshop will reveal the results from a survey on Value creating behaviours.

The workshop will also extend the idea of Value into market level and customer specific value propositions. The day will then go on to look at how sellers can engage and build value with one of the most resistant and sceptical audiences for sales messages: procurement.

The event will take place on the 14th March 2013 at the Village Urban Resort in Leeds.

For full details or to book tickets click here.