Marco Weijers presents at SMA

SMA’s Ambition with Passion looks set to be a fantastic event for 2013!


As part of the event, Huthwaite International’s Country Manager for the Netherlands, Marco Weijers, will be presenting a session on Creating and Capturing Value. It focuses on a seller’s ability to create value for their customers and capture value for themselves. The session is based on findings from our latest research project. 

At Huthwaite, we know a thing or two about cutting-edge sales research. It is our passion and we have been working in this field for over 30 years. Our research has led to the development of such models as the world-renowned SPIN® Selling. Huthwaite’s latest project focuses on a seller’s ability to create value for their customers and capture value for themselves. Both of which are essential in today’s world where the challenge is to remain
competitive in the market, win deals at prices that enable the organisation to turn in a profit, and keep the cost of sale to a manageable level.

If you would like to attend SMA on 7th February in Noordwijk, Nederland, click here for more details.