Take the stress out of September selling

Associate Director David Freedman, of Huthwaite International, writes a guest blog for Sales Initiative Magazine on how to 'Take the stress out of September selling.'

If you are thinking people will come to your marketing event, make time to meet you, read your highly persuasive email or finally rubber-stamp that long-postponed buying decision in your favour, infused with a fresh sense of enthusiasm and post-holiday focus, so are all your competitors. In my experience, September is actually quite a crowded and stressful time, when customers want a bit of space to take a deep breath, deal with the email backlog and prepare for what is, in many businesses, their busiest quarter.

So, a bit of skill is required...