Recent media coverage

Here is a list of some of our more recent published articles. Visit our resource centre to view a comprehensive list of all Huthwaite collateral including videos, news, events, and whitepapers.

  • Challenges for Salespeople in the Healthcare Industry

    Insights into the current challenges faced by salespeople in the Healthcare Industry and the key skills everybody needs to be successful.

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  • CEO profile - Tony Hughes

    In an interview with Corporate Vision Tony Hughes, CEO at Huthwaite International, shares insights into Huthwaite International and its work.

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  • Learning Now TV - Robin Hoyle

    Are you experiencing change in learning and development? Robin Hoyle shares his thoughts in an interview with Learning Now TV.

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  • Listening hailed as most important sales trait - YouGov survey

    New research shows while 73 per cent of respondents consider good listening skills as important, only 22 per cent think being inquisitive is a key sales trait.

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  • ‘Embedment’ is a real word, and a real thing

    David Freedman, of Huthwaite International, shares some advice on how to build 'embedment', effectively, into your training.

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  • How much of your training budget is wasted?

    Why do so many organisations struggle to get the most out of the hard-won training budgets they spend on external providers or internally-developed programmes?

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  • Effective Negotiation Strategies

    In Conversation - Tony Hughes

    An insightful look into the world of Huthwaite International - what we do, our USP, our management style, and our latest developments.

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  • Buying decisions

    How organisations make buying decisions

    When it comes to making organisational buying decisions, who really makes them? This article gives insights into the three categories of people you need to persuade and influence.

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  • What do successful negotiators do?

    Confidence is a key ingredient for a successful negotiation outcome. But what else do successful negotiators do? Article published in Sales Initiative.

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  • Effective Negotiation Strategies

    Effective negotiation strategies

    Effective negotiation consists of a combination of research, planning and the use of effective verbal behaviours. In a recent article we share key insights into effective negotiation strategies.

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  • Negotiation techniques and strategies

    Negotiation techniques and strategies

    In a recent article, published in Forbes, Tony Hughes shares negotiation techniques and strategies taken from Huthwaite International’s research into what makes a skilled negotiator.

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