SPIN® applies science to selling
If, to the man in the street, selling conjures images of hype and hyperbole, false bonhomie and subtle misrepresentation, no company can be the object of greater suspicion than that which proclaims its expertise in teaching people to sell.
Is the Huthwaite claim merely another advertising hype? What science have we invented? How have we applied it? Valid questions, which require answers. The answer also explains SPIN®.