Align the sales and marketing approach to deliver powerful messages to the market place
Producing marketing materials, which actively help the sales effort, is a challenge faced by many organisations. All too often support materials do little more than set out the features of a product, despite their glossy appearance. As a result they do little to influence customers beyond the sales call and are frequently not even used by representatives to support the sale.
Huthwaite has worked with many organisations to help align the sales and marketing approach with great success and the linked article on the experiences of Baxter Healthcare is indicative of the results.
