Develop a global sales language and culture

The upsurge in mergers and acquisitions over the past decade has created a need for the rapid integration of salesforces, often across international boundaries. Huthwaite has worked with a number of organisations to develop a common sales language, processes and culture across the whole range of customer facing personnel, from representatives and service engineers to marketing. Projects have been delivered on a global basis in local languages where required.

• Datex-Ohmeda case study (86KB)
• Beckman Coulter case study (98KB)
• Aligning sales and marketing at Baxter (1.1MB)