VoIP, WiFi, 3G, RFID. Acronyms and jargon that mean communications technology is probably the fastest-changing and most quickly pervasive part of the entire sector.
Companies offering the core technologies, those who have killer applications to make attractive new service innovations possible, and those who sit in the less glamorous but very necessary OSS and network management space, all have to make their voices heard. Marketing will only take them so far. The time for establishing leadership, before the next wave of innovation rolls in, is short. All kinds of sales skills will make the critical difference.
