Driving force in Hertz Leasing UK

Henry Hopkins, Sales and Marketing Director, Hertz Leasing describes the challenge of building greater market share in a mature market with fierce competition. Hertz recognised that competing on price would risk an unprofitable price war, so the strategy adopted was to become more customer focused and to demonstrate the value of the Hertz offering. Huthwaite delivered SPIN^® Selling Skills and negotiation skills training to help the sales team achieve these new objectives.

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