Sales strategies to meet competitive challenges at Bezek in Israel
Ofer Perry, Strategic Clients Marketing Manager and David Cohen, Staff Training Manager comment on the need for Bezek to prepare for open market competition in the telecoms market in Israel. Huthwaite Israel was recruited to help the professional personnel become competent sales people and account managers. The article comments on the training delivered and some of the results achieved.
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Strategic sales development for PTT Telecom in The Netherlands
The Dutch national telecommunications provider PTT decided to establish a Strategic Sales Development Programme as part of the strategy to meet the challenge of the deregulation of the telecommunications market in the Netherlands. This programme focused on the Corporate Account team where the threat of new competition was predicted to have a significant impact. The article covers the range of training initiatives undertaken and comments from participants about the impact of the training.
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